Rouleur Creative worked with Supersapiens to implement a fresh marketing strategy to refresh social channels and the personalise the brand with ambassador athlete and community stories. Beginning with social media management the role expanded to lead digital efforts across the company.
Worked closely with brands and athletes on collaborative content to target fresh audiences and educate them about glucose visibility.
Targeted science / investment audience through LinkedIn.
Played a substantial role in creating and launching Supersapiens Diabetes brand.
Refreshed content to match brand messages across channels working closely with the Supersapiens marketing team.
Attended Mallorca 312, London Marathon and SBT GRVL events to meet customers and share content with community. Remotely managed CES, Berlin/ New York Marathon, Ironman Kona and Nice World Championship activations.
Created and implemented policy to showcase diversity with female / minority athletes.
The Long Swim, Cycle & Run to Freedom
Featuring Supersapiens’ staff member Xylon Van Eyck we created and launched our first film of his Ironman World Championships together with partners.
Freddy Ovett’s Road To Berlin.
Featuring cyclist Freddy Ovett, son of olympic gold medalist Steve Ovett we featured Freddy’s attempt to take on the Berlin Marathon in a branded documentary. Freddy was an elite runner in Australia during his youth, but following injuries transitioned to cycling.
Unstoppable: A story about a man that wouldn’t quit.
In early 2024 we featured a film self made by one of our ambassadors, masters cyclist Team Joe Barr on our channels. Joe suffered a nasty training crash and the film documents his comeback to attempt one final event to clinch the Ultra Cycling World Cup at the end of the year.
